I have had the good fortune of attending a few Toy Fairs. I also live very close to Hasbro's World Headquarters. I've always thought I would love to work for a Toy company. Yeas ago, I interviewed for a marketing position with the CEO and VP of Sales of a small toy manufacturer, now owned by Hasbro. In the interview they asked me what were some of my favorite toys as a kid. Without missing a beat I listed off several of my fondest toys and went on to explain how I still have many of them to this day. The CEO stopped me mid explanation and said "Okay, you passed the test". "Test?", I asked. He said, "You would be surprised how many people want to work here, but can't answer that question." I said, well if you liked that answer, then you will love this one... and I went on to name and describe EVERY character on display in the conference room. On display where Dora, the Explorer, Boots, Swiper, SpongeBob, Patrick, Squidward, and at least a dozen others! They were amazed!
Parents are equally amazed when I can converse with their kids about specific characters, video games, and toys. I don't just nod my head. If a child asks for a "DS", I'll ask if they want a DSi or a DS lite, what color, etc. Another example would be "iPods". Many parents and grandparents have no clue. So I always make sure the parent or grandparent knows which one we are discussing. I think it is important that as Santa we not only know these toys but also know the television shows they watch. My kids are 13 and 18, but I still know what's hot and what's not in toys, electronics, clothing, and trends.
BTW, next month Nintendo will introduce the Nintendo 3DS -- available in blue and black. Can't wait!
Source: Toy Fair 2011: The Coolest Toys