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    • How do You Portray Santa?
      Portraying Santa is acting; it is a characterization of a mythical character.

      Most of us never think of ourselves as actors, but we are. Certain characteristics of Santa Claus have been handed down from one generation to another. The way we dress and conduct ourselves all follow an established pattern.

      Santa Claus is one of the most recognizable characters throughout the world. This came about from the advertising campaign of the Coke Cola Company and the creative painting genius, of Haddon Sundblom. Coke Cola was looking to increase winter sales of its soft drink and hired Sundblom to produce illustrations for prominent magazines. These illustrations appeared during the holiday season from the late 1930s into the early 1970s and set the standard for how Santa should look.

      This characterization of Santa with rosy cheeks, a white beard, handlebar mustache plus a red costume trimmed in white fur is the image most everyone has in their minds. Unconsciously people are going to judge you against that image. If your beard isn’t white or you have a soiled suit it will register with the onlooker.

      By the way, the majority of Sundblom's paintings depict Santa with a Brown Belt and Brown Boots. Not until his later illustrations did he change the color to Black for these items. Within the past few years many costume companies have offered the Coke Cola Suit and it has become very popular. You can tell it by the large buttons and absence of fur down the front of the jacket.

      No matter how you portray Santa, be it home visits, schools, churches, parades, corporate events, malls, hospitals we all make an entrance and an impression! The initial impression we make determines if our client will ask us to return.

      The 5 Second Rule

      I have a theory: When you enter the presence of your audience you have about 5 seconds to make people believe you are the real Santa.
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