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Macy's books Santa for national tour

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Elf Without Jingles

Macy's books Santa for national tour

www.boston.com

October 27, 2009 12:15 PM

EXCERPT:

macybus-thumb.jpg

As tour buses go, it looks as snazzy as anything that's whisked about Willie Nelson or John Madden. Only this bus is booked for a 25-cities-in-25-days Santa tour, and it includes several stops in New England.

The Santa tour is part of a larger effort by the department store chain Macy's to get folks cranked up for the holidays. The overall campaign reprises the "Believe" theme that Macy's used last year. "Believe" includes an honorary "National Believe Day" (also known as Dec. 11), a TV ad featuring pop chanteuse Queen Latifah, and a letter-writing effort that seeks to evoke the famous "Yes, Virginia, there is a Santa Claus" editorial of more than a century ago, Macy's said.

Plans also call for CBS to air an "original animated special" on Dec. 11 called "Yes, Virginia" that builds on the story of 8-year-old Virginia O'Hanlon's writing a letter to the editor of the New York Sun in 1897, Macy's said.

...

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Santa Johnny Boy

This is great news - I'm hoping the send their suit back down for me to wear!

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Tim Mack

Now that sounds like a cool Bus to be on. I wonder if and or who the Santa will be on the bus.

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Santa Johnny Boy

It might make sense to just send the suit to several of the cities and have a local Santa wear it.

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Santa Johnny Boy

The twenty-five cities are posted: http://phx.corporate-ir.net/phoenix.zhtml?...&highlight=

Looks like there will be a stop in Columbus, Ohio, as well as a few hometowns of ClausNET members.

Any chance of someone interviewing him and getting the scoop on the Macy's Thanksgiving Day Parade?

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Felix Estridge

Cool! Its coming to McKinney! Santa Tommy lives there and I'm not that far away, either.

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Santa Trever

Darn, no Seattle date. :santa_undecided:

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Sinter Noel

It would be nice if Macy would put there santa or at least a stand in with the same king of suit in a macy store in every state.Why should New York have all the fun.Peace,SinterNoel.

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Elf Without Jingles
It would be nice if Macy*s would put their Santa --- or at least a stand-in with the same king of suit --- in a Macy*s store in every state.

Why should New York have all the fun?

Peace,

SinterNoel

If memory serves me correctly, there's a Macy*s Holiday Parade at the Universal Studios Theme Parks in California and Florida --- so New York doesn't necessarily have ALL the fun!

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Santa Jim of RI

I will be working at a mall here in Warwick, RI that has a Macy's store. It will be interesting to see what effect this will have on children seeing 2 different Santa's within the confines of the mall.

I wonder if the Santa will be invited into the mall or if he will stay within the walls of the store.

I think this is a great promotion and for a good cause. .

Santa Jim of RI

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Nora

NO MI stop ! We could use some cheering up to get ready for Christmas in this economy but I sent it to some OHIO santa's so they know.

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