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Elf Without Jingles

Holiday World signs up w/Indy ad agency

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Elf Without Jingles

Holiday World Signs with Indy Agency

From InsideINdianaBusiness,com

 

EXCERPT:

 

SANTA CLAUS, INDIANA --- An Indianapolis firm is handling all marketing for Holiday World and Splashin' Safari in Santa Claus. The Spencer County-based theme park says that the first of an all-new series of original television commercials, to be produced by Williams/Randall Marketing, will begin airing later on this spring. 

 

March 19th, 2014

News Release

 

SANTA CLAUS, INDIANA --- When local TV viewers see Santa Claus chairing a meeting of the executives of Holiday World and Splashin' Safari this spring, they'll be seeing the first in a new series of original television commercials, produced by the famous theme park's new ad agency of record, Indianapolis-based Williams/Randall Marketing.

 

"The search for our agency of record was a search for a talented group of marketers who could take a fresh look at us," says Eric Snow, Holiday World's Executive Vice-President for Marketing. "Williams/Randall impressed us with their smart, clever writing, plus their high standards of production quality. We think that our longtime fans and those who are new to us will be delighted seeing Santa, Holidog and all the gang behind the scenes with a peek at all the things we do."

 

Williams/Randall wrote and produced the three new Holiday World spots, to be aired in various Spencer County markets, starting in late April. Williams/Randall also created the park's new brochure, official billboards, and print and radio advertising campaigns.

 

"We're kicking off the countdown to Opening Day with an online sweepstakes, including some great prizes and giveaways," Snow says. "After they see our three new commercials, entrants can vote online for their favorite, and then post a comment at http://www.holidayworld.com/contest ; they'll then be eligible to win tickets to Holiday World, plus an overnight at Lake Rudolph Christmas Cabin."

 

SOURCE:

 

 

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Santa Hill

Ironic the Vice President in charge of marketing is named Snow.

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Santa Tom B

My family and I enjoy Holiday World and Lake Rudolph a lot.  We go there several times each season.  We live in southern Illinois.  I am an official Santa Claus in Illinois and my wife does Mrs. Claus. If we could be of any help to you let us know. We don't live that far away.

Edited by Santa Tom B
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