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Elf Hermey

Georgia TV Station Stunned By Christmas Decorations

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Elf Hermey

Television news station WJCL cannot believe that with 114 days until Christmas that stores would actually put out seasonal decorations for sale. In a report touting the statistics of Christmas sales versus other seasons the “consumer reporter” tried to make a case for the merchandising but then showed nothing but clips of consumers who think it is “too early” for Christmas to be on the shelves.

This is a great example of lousy journalism and a total lack of media research in a topic. Any kind of search into merchandising routines would reveal that not only do retailers put out Christmas product four months or more ahead of time but they do so as well for other seasons.

This report, as typical of local TV news, fails to talk to one of the retailers in question or to represent any opposing views on the topic.

What is strange about this is that the report comes from the south, where Christmas and decorating is wildly popular compared to other areas of the country. But as is typical of the media reports we tend to see this time of the year, that wasn’t in the story either.

Don’t think these media complaints of Christmas-too-early are limited to the US. Here is another report from Sydney, Australia that even went so far as to consult clergy on the topic, turning the topic into a moral issue for some.

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Cynthia Lewis

Reporters still scraping the bottom of the barrel for news.

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Elf Without Jingles

Reporters still scraping the bottom of the barrel for news.

 

Yeah, what QuietOne said.

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Santa Joel

The Back to School stuff was out at the end of June, around here it starts back the first of August, but I am sure the big chain stores all put it out at the same time even though others did not start back til the end of August or first of September. Halloween has been out in Kroger grocery store for about 2 weeks and Walmart for about a week. Kathy is already talking about putting up Halloween. Of course, prepping takes a lot longer that actually putting stuff up so if a person is planning a big decorating event, it takes the materials and decorations, the earlier the better. She is also reminding me that I need to get some of the Christmas cutouts out so she can look them over and touch up the paint if needed.

I hear a lot of people complain that they can not find a lot in the stores for Christmas, but if they wait til the last minute, they will not find much. However early it comes out, the serious decorator jumps on the good stuff. "The early bird gets the worm." The late comers get the leftovers if there are any. And if there is anything left after Christmas worth having, the serious decorator makes sure to get it and he is looking at 11 months before he starts getting it up again.

Me, I wish there were places around here that had Christmas stuff year round so I can watch out for the new stuff and get a jump on the rest of the crowd. I remember when the Gemmy inflatable first came out at The Christmas Place in Pigeon Forge, Tenn. This was at the first of August, I think. They sold out fast and were taking orders for more. Most of the big brand stores were only getting a limited quantity and if they sold out, it was too late to order more. I remember the outdoor musical trees that Lowe's had. Each store only got 3 of the trees and even the display tree was sold out before the first of December.

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Morgan Putnam

I'm small potatoes and I'm already booking Christmas gigs as a Santa.

 

Why wouldn't big retailers be planning ahead as well?

 

No Christmas stuff out here yet.  Halloween dominates the displays currently. 

 

Then the middle of October it'll be time for Turkey Day goods in the aisles.

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SCSanta

Shelf space for retailers is premium. The successful retailer does research and maximizes the return on investment and sales strategy. It stands to reason, if Christmas items for sale are on display early, it is because there are enough customers who want to purchase them. I could understand stores that decorate for Christmas this early rankling customers, but that is not what any of these recent 'news' stories are about.

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Santa Joel

Might be worth checking stores' websites to find out what is online. Some things may be available now that later will be in short supply. I'm already making a list of replacement light bulbs that I need to replace burned out ones. I do a lot of wireframes and when you have burned out bulbs and last year I had problems with chipmunks chewing the plugs off. Quite a pain and time consuming to replace and repair. Took about 3-4 weeks to fix last year.

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Santa Norm

Sounds like they were inventing news.

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