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Carlo Klemm

Upstate New York radio station now plays Christmas music all year long

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Carlo Klemm

Upstate New York radio station now plays Christmas music all year long

by Katrina Kulloch - syracuse.com

Mar 5, 2015

 

 

EXCERPT:

 

ALBANY, N.Y. -- It's the most wonderful time of the year. And now, it's all year.

 

A Capital Region radio station now plays Christmas music 24 hours a day, seven days a week.

 

WQSH-FM, once known as PopCrush 105.7, switched over to the new, festive format on Wednesday at midnight.

 

They rebranded the station as "Santa 105.7-FM." You can listen to the station live online.

Station owners at Townsquare Media, formerly Regent Communications Inc., said market research revealed a strong demand for holiday hits all year long. The company said the holiday music is not a stunt and promises "everything from Sting to Bing."

 

SOURCE

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SCSanta

We were so excited to hear that. I grew up near there and used to listen to the Albany stations. I still have family up there, and they shared the news with us.

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Elf Without Jingles

Congratulations, Santa 105.7 FM! You just earned yourself a place of honor in Dooley's Links!

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Ol Santa

Hey, can I save the info and play direct from the station from my laptop at Santa Land next Dec?

 

Ol' Santa

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Santa Leonard

I wish them all the best!

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KKringle

That is absolutely wonderful. We have a few TownSquare media stations here in Maine. I'd love for them to do that here.

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Gulf Coast Santa

It's a shame Albany is so far from Albion. The CW Howard Celebration would be an advertiser's dream for that station with so many natural fits.

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Elf Without Jingles

It's a shame Albany is so far from Albion. The Charles W. Howard Santa Claus Celebration would be an advertiser's dream for that station, with so many natural fits.

I gotta add my own Amen to that, Gulf Coast Santa! Furthermore, with the frequency AM 1560 here in New York no longer carrying Radio Disney, I would think that there'd be someone out there wanting to utilize the "all-Christmas-all-the-time-all-year-long" format for the Big Apple; the assumption, of course, is that there are those who'd rather listen to a full year of holiday music than all these other, lesser stations. More to the point, it would make a clean break from WLTW (106.7 FM) keeping their holiday schedule on ice until the Friday after Thanksgiving.

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SCSanta

Well...it was nice while it lasted. (Less than a week)

 

The station management announced a switch from Christmas Music to an Adult Classic Hits Format.

 

See their explanation HERE.

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Gulf Coast Santa

Typical radio stunt to gain attention for a format change.

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Elf Without Jingles

Nice going, you guys! Now how are we Kringles gonna spend our summer, besides the World Santa Claus Congress?!!

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Mrs Marie Claus

What a great idea. I'll seach for this station asap. I play my Christmas CDs all year.

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Santa Vern Crawford

Sorry Mrs. Claus, they only did it as a publicity stunt, and after only a few days returned to a more conventional radio format.  

 

Bummer for us!

 

Hugs,

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SCSanta

The local media slammed them for pulling the stunt. They didn't let them in on it and they made the news folks look a little foolish.

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Elf Without Jingles

The local media slammed them for pulling the stunt. They didn't let them in on it and they made the news folks look a little foolish.

 

They'll always find ways to pull a fast one like that. As Obi-wan Kenobi used to tell us, "Your eyes can play tricks on you. Never trust them."

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Santa Johnny Boy

Hope the first song they played was The Who's, "Won't Get Fooled Again"

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