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Video Discussion: Audi Presents: New Santa

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Name: Audi Presents: New Santa
Category: Commercials
Date Added: 2018-12-16
Submitter: Drosselmeyer

a car commercial and a motivational video for getting fit

but I'm gonna agree with Kurt Russell here - who ever said Santa has to be fat and out of shape in the first place ???


Audi Presents: New Santa

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Michael Rielly

Saw this online. I love Audis. I've owned 6. But I HATE this commercial.

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It was different....that I can say.

As far as Santa being fat/fit...when I was stationed in upstate NY, we were very close to Montreal. I remember seeing Pere Noel on the French television stations and kinda took to the slimmer version of Santa. I would say Pere Noel had a little meat on him. When I was stationed in Iraq on my first tour, Father Christmas came to visit the Brit troops and we Americans with the Brits were able to meet him. Well, he was kind of between Pere Noel and Santa Claus on how big his belly was.

So, I suppose it is all about how one perceives Santa and wants children to perceive Santa. I never thought Edmund Gwenn was particularly big in Miracle on 34th Street, either. As for the incarnation in this ad, slim Santa down a little if you desire, but wreck his whole persona? Nah....

I personally favor the Brit version I saw in person. He was jolly, had a good voice, and hey...it was a small taste of home in the desert.

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Posted (edited)

I mean, I don't have a problem with slimmer Santas--my mom's side of the family is Québécois, and my dad's side is Welsh, and both of their cultural portrayals of the Santa figure tend to be downright svelte compared to most U.S. Santa Clauses. I also am not inherently or vehemently opposed to "fashionable Santa" as a look.

But I am fervently opposed to Santa reinventing himself for the sake of material gain. The implication of the ad is that he saw the couple's Audi, realized he was too fat to fit behind the wheel, and changed his entire lifestyle just so that he could drive an Audi. If Santa wants to have a whole Rocky-style training montage so that he can better serve the people of the world, so be it, but changing himself for the sake of his own gain is uncharacteristic at best, and more likely blasphemous.

Edited by JollyFatMan
I can't type
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Hubcity Santa

I just didn’t get the commercials meaning. So Santa feels he’s put on a little to much weight and needs to slim down? So it shows the hard work and commitment it takes to better yourself; awesome for anybody to see and what better than Santa leading the charge.... only it wasn’t to better himself, just to reinvent himself and get a new car?

I would have rather they showed it like Santa’s goal for next year is ____ (getting healthier) if he achieves his goal then he gets himself a little treat (new car). I just felt in the end he was to fat for Audi

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