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Eagle-eyed Aldi shoppers spot shady hidden detail in its Christmas advert


Rob Thompson
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Eagle-eyed Aldi shoppers spot shady hidden detail in its Christmas advert

Source -  Manchester Evening New

By - Rachel Pugh

Date 12-11-2021

Supermarket giant Aldi has divided shoppers after they spotted a shady hidden detail in its Christmas advert.

Aldi shared the advert online, but it officially airs on TV tonight (November 11) at 7.15pm.

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The ad is a Dickensian-style take on A Christmas Carol, and follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot.

The animated story introduces viewers to a medley of fruit and vegetable characters - including Marcus Radishford, Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family.

Now, Aldi shoppers have spotted an incident in the background of the scenes - and they think it’s “genius”.

In an early scene of the advert viewers have spotted Cuthbert the Caterpillar - of Cuthbert v Colin - being arrested by two lemon police officers.

The moment makes fun of the ‘Battle of the Caterpillars’, which started earlier this year when Marks and Spencer started legal action against Aldi, arguing that the supermarket’s Cuthbert the Caterpillar cake infringes M&S Colin the Caterpillar’s trademark.

The issue was dubbed the ‘Battle of the Caterpillars’ by fans, who were quick to take sides, create memes and make jokes around the issue.

Aldi’s marketing team couldn’t resist getting in on the joke (over and over) back then, and now it looks like they're still riding on its coattails.

Shoppers who spotted the joke took to Twitter to share it with friends, with many people praising the advert and saying Aldi had “won the Christmas ad game”.

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I  must confess I never spotted it.I love this sort of banter, you can watch the advert in full, its in the Christmas Adverts post

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Good stuff I never noticed it.

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