Portraying Santa is acting; it is a characterization of a mythical character.
Most of us never think of ourselves as actors, but we are. Certain characteristics of Santa Claus have been handed down from one generation to another. The way we dress and conduct ourselves all follow an established pattern.
Santa Claus is one of the most recognizable characters throughout the world. This came about from the advertising campaign of the Coke Cola Company and the creative painting genius, of Haddon Sundblom. Coke Cola was looking to increase winter sales of its soft drink and hired Sundblom to produce illustrations for prominent magazines. These illustrations appeared during the holiday season from the late 1930s into the early 1970s and set the standard for how Santa should look.
This characterization of Santa with rosy cheeks, a white beard, handlebar mustache plus a red costume trimmed in white fur is the image most everyone has in their minds. Unconsciously people are going to judge you against that image. If your beard isn’t white or you have a soiled suit it will register with the onlooker.
By the way, the majority of Sundblom's paintings depict Santa with a Brown Belt and Brown Boots. Not until his later illustrations did he change the color to Black for these items. Within the past few years many costume companies have offered the Coke Cola Suit and it has become very popular. You can tell it by the large buttons and absence of fur down the front of the jacket.
No matter how you portray Santa, be it home visits, schools, churches, parades, corporate events, malls, hospitals we all make an entrance and an impression! The initial impression we make determines if our client will ask us to return.
The 5 Second Rule
I have a theory: When you enter the presence of your audience you have about 5 seconds to make people believe you are the real Santa.
The post-Christmas blues are a very real thing. Once the date of December 25th has passed the specter of December 26th is an ominous marker to many. It sits there on the calendar like the Ghost of Christmas Yet-to-Come. Silent and foreboding, the very image of the hooded Angel of Death it seems to be. And why not?
Just about anywhere you look Americans are tossing trees to the curb, ripping down lights from rooftops and radio stations are flipping back to everyday music. What took months to build gets deconstructed in a matter of a couple of days.
Yes, I said it and it is not meant to hurt anyone’s feelings. I do view many Facebook sites along with websites and posted photos. Frankly, many of these postings should have never been put on public display.
Every New Year’s Eve at the stroke of midnight, millions around the world traditionally gather together to sing the same song, “Auld Lang Syne”. As revilers mumble though the song’s versus, it often brings many of them to tears – regardless of the fact that most don’t know or even understand the lyrics. Confusion over the song’s lyrics is almost as much of a tradition as the song itself. Of course that rarely stops anyone from joining in.
Every year around this time, some variation of this poem is circulated online. The poem is generally credited to “a soldier stationed in Okinawa” or more recently since September 11, 2001, “a Marine stationed in Afghanistan”.
However, the poem’s true author is Lance Corporal James M. Schmidt.
Originally entitled, “Merry Christmas, My Friend”, Corporal Schmidt wrote the poem in 1986 while serving as Battalion Counter Sniper at the Marine Barracks 8th & I, in Washington, D.C.
That day the poem was placed in the Marine Corps Gazette and distributed worldwide. Schmidt’s poem was later published in Leatherneck (Magazine of the Marines) in December 1991.