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Parents brace for holidays as inflation hits the toy aisle hard


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Parents brace for holidays as inflation hits the toy aisle hard

The Toy Insider editor-in-chief on the most notably cost-effecient toys from the "Hot 20 Toy List"

FOX News   Published September 21, 2022 2:55pm EDT

Gaming chair toy

With the holiday season fast approaching and parents anticipating tough price hikes in the toy market, The Toy Insider editor-in-chief Marissa Silva brings the hottest and most cost-efficient toys on the market to "Mornings with Maria."

"We really recommend that consumers build in another 15% or so into your 15%. Now, it may be only working out to about two or three dollars per toy, but if you're buying for a lot of kids, it can add up pretty quickly," Marissa Silva told FOX Business' Maria Bartiromo on Wednesday. 

The Toy Insider revealed its "Hot 20 Toy List" for 2022; a few notable products include the "Level Up Gaming Chair," "Cocomelon Ultimate Learning Bus," and the "Pokémon Trading Card Game: Pokémon Go Elite Trainer Box." According to Silva, the "Level Up Gaming Chair" is "sure to sell out" this winter.

"This is an amazing toy for 18 months and up. But it's a replica sort of these gaming chairs that adults and older kids are playing with when they play their video games. But this is really cute one," Silva continued. "It's really cool, educational and screen-free."

One of the hottest kids programs that has recently taken the world by storm is "Cocomelon." With over 139 billion views on YouTube and 143 million subscribers, Cocoemelon has become the most viewed YouTube channel in the United States, practically ensuring the success of their new toy, "The Cocomelon Ultimate Learning Bus." 

"When you drop in the letter, it recognizes the letter. It'll tell you which one you dropped in. So kids are learning phonics, letters, numbers," the editor-in-chief said. 

Though Americans everywhere are feeling overwhelmed by inflation, the "Hot 20 Toy List" provides consumers with highly regarded yet cost-effective toys for the 2022 holiday season.  

For more information on where to find the most sought-after toys ahead of this holiday season, visit The Toy Insider's Holiday Gift Guide on their website. 
 
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Many moons ago when my children were young, I purchased one of the "Highly Sort After" toys and my kids sort of cared less.  Anyone else remember when you purchased a item, and they were more interested in the box?  Or it was their favorite until after New Years day, when it started being just forgotten about?

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1 minute ago, TamaleClaus said:

Many moons ago when my children were young, I purchased one of the "Highly Sort After" toys and my kids sort of cared less.  Anyone else remember when you purchased a item, and they were more interested in the box?  Or it was their favorite until after New Years day, when it started being just forgotten about?

My boys had similar issues, so i understand where you are coming from. However, we learned to go after toys that they actually loved to play with regardless of what was popular and they enjoyed them more. Sure they got many of the popular ones, but they enjoyed what they got and to this day thank us for how we raised them.

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1 hour ago, TamaleClaus said:

Anyone else remember when you purchased a item, and they were more interested in the box?

Too funny! I’d probably guess that (as far as children’s behavior) has to do with imaginary play/pretending.

Funny story: as far as Santa portrayal goes, I was apparently (and I have the photos to prove it) bit by the bug early. I asked for a Santa suit (child-size) for my birthday (I think I must’ve been four or five) and pretended a cardboard box (or the couch) was a chimney. As long as I didn’t slide down the bannister, my good, old-fashioned mother was like, “Eh, he’ll be fine . . . He’s probably fine.” 🤣 Heck, I even lined up chairs and pretended they were Santa’s reindeer and sleigh (like Charlie in The Santa Clause).

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1 hour ago, Santa SteveKl said:

My boys had similar issues, so i understand where you are coming from. However, we learned to go after toys that they actually loved to play with regardless of what was popular and they enjoyed them more. Sure they got many of the popular ones, but they enjoyed what they got and to this day thank us for how we raised them.

Exactly! Of course, I think a lot of it goes back to (and I mean this as a general statement), you gotta know your kids. Whether that’s with toys, activities and interests, or discipline, or anything else. There’s no one-size-fits-all as far as kids are concerned. All children are individuals and God makes each child unique.

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