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Carlo Klemm

Merchants pushing Christmas in October

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Carlo Klemm

Merchants Pushing Christmas In October

by Julia M Scott, Staff Writer - Contra Costa Times

October 12, 2008

Excerpt:

Retailers bracing for a cheerless holiday spending season are displaying their yuletide spirit earlier than ever in an effort to nudge consumers to start buying - now.

Confronted by some of the most dismal spending forecasts since the early 1990s, Costco is already selling pre-lighted fake fir trees - located conveniently next to two aisles of toys - even though Halloween is still more than two weeks away.

Wal-Mart rolled out its holiday display last week, days after cutting prices on 10 popular toys to $10 each. And at HomeGoods, a domestic decoration supplier, glittery snowmen and Santa figurines share shelf space with scary witches and grinning jack-o'-lanterns.

....

"This is what Americans live for in the U.S., isn't it?" Dan said. "Christmas is the most important day of the year. They save money for gifts. If not, we're in trouble."

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Santa Spice

I love Christmas as much as the rest of you, but I am against stores with Christmas displays before the day after Thanksgiving. We need Halloween and Thanksgiving on their own without Christmas pushing them aside. Then we can ejoy Christmass by itself too.

Maybe I am not a typcial shopper, but I only have so much money to spend on Christmas. If I spend it in one month, I don't in the next. But by the end of December 31, it all balances out. Selling Christmas stuff in October does not get me to spend more.

If stores want to save money, why not go back to closing on Sundays during the year? It still works in Europe. It would save lots of cost in labor and utilities, and customers and employees could save on the gas in their cars by staying home -- or in church-- that day. They could open Sundays between Thanksgiving and Christmas like in the old days.

Just my two cents worth

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alison

This is part of the reason so many people write Christmas off as just another retail opp. And I can understand how you can be sick of hearing about it and looking at it by the time December arrives. Its not helped by the fact that so many retailers, both online and off, count so heavily on the last quarter of the year to meet sales targets.

I think however that the whole business is going to adjust itself now that the financial house of cards has collapsed. A return to a more traditional Christmas, a revival of the Spirit of the Season with much less emphasis on spending, could be a very welcome positive now.

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Santa Eric

I have mixed feelings about this topic. I could celebrate Christmas all year long but I also would like to see Thanksgiving have its time as well without being over shadowed by other Holidays. I could care less about halloween and am ready for all of its "decorations" to go. But I have to admit that it has been nice to see the Christmas decorations at some of the stores this year. When I am not feeling well or I am depressed, I like to go and just slowly browse through the displays. It lifts my spirits.

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Carlo Klemm

I tend to agree with you Santa Eric. My wife and I can't wait for Christmas, but we'd like to see the Halloween stuff gone first. Somehow in our upbringing, Halloween and Christmas don''t mix, in fact they battle each other.We do not put up Halloween lights or other decorations. Our leaves are in clear garbage bags not orange ones with pumpkin faces on them.

We relate the Christmas time to the birth of Jesus, and can't find anything good to celebrate at Halloween.

We look forward to seeing the Yuletide decorations, but not in the same Walmart aisle as the Devil costumes, witches, or that sort of stuff. Maybe I'm just too old fashioned.

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Double R Reindeer Ranch

I remember years past when the retail Christmas season started the day after Thanksgiving. You never saw anything Christmas on display till then. I received a telephone call today from a high end Dallas area mall wishing to schedule the reindeer for the 2009 season. They are getting ahead of the curve.

:129:

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Santa TJS

I do like to extend the season as it goes by so quickly but soon they will be putting out the decorations the day after Labor Day. The early start is just to boost retail sales and has nothing much to do with the spirit of the season!

Edited by Santa TJS

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Elf Gary

Shame Santa Edison - they are all fine, good hollidays HALLOWEEN as well. but there will always be a push to cash in on Christmas.

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Carlo Klemm
Shame Santa Edison - they are all fine, good hollidays HALLOWEEN as well. but there will always be a push to cash in on Christmas.

Is Halloween a holiday???? I've never had a day off for it. :D

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