The 4th annual R. H. Macy Holiday Parade on 109th street. Although not shown, this is the first year balloon animals were used in the Macy's parade. Scenes include various characters (people in animal masks) parading, floats, bands playing, and general parade views. On Thanksgiving morning in 1924, Macy’s department store in New York City held a parade to drum up business and publicity. The theme was Christmas (and shopping for gifts). Store employees dressed in outrageous costumes and walked six miles from Harlem down to the Macy’s flagship store in Herald Square, accompanied by festive floats and animals from the Central Park Zoo. The first parade ended with Santa Claus ascending to a golden throne above the store’s entrance and inviting thousands of customers to come and shop. The parade was such a success that it became an annual tradition.